Stop Guessing. Start Growing.
Smart Marketing Talks for $1–10M SMBs
Why Book Nikole?
1. Why + What (not how): Nikole equips leaders with what to measure and why it matters—so your team knows what to research next, not just more tactics.
2. Operator-first: founder of Shield Bar Marketing (2013), HTML certified since 1999; brings real-world systems, not theory.
3. Audience-ready: clear stories, crisp takeaways, and practical follow-ups so you can take action on Monday.
Signature Talks
Stop Guessing. Start Growing: The Marketing Roadmap for $1-10M SMBs
Avoid doing “random acts of marketing”. Nikole reveals how you can diagnose bottlenecks, align offers to intent, and install a simple operating cadence your team can actually run.
More about this talk
Why + what: Most SMBs don’t have a marketing problem—they have a clarity problem. This talk maps the four stages—Foundation → Demand Capture (active buyers) → Demand Creation (passive prospects) → On-Demand Engine—and shows how misalignment creates “random acts of marketing.”
Attendees leave with:
- Stage clarity to reset priorities, budget, and KPIs.
- 7 sanity metrics to review first.
- Due-Diligence Checklist (PDF): a 30-day research plan for leaders to assign immediately.
Two Brands, One Buyer: Align Personal & Company Brands to Win Faster
Nikole reveals how to align your personal brand with your company brand to accelerate trust, shorten cycles, and raise close rates without more ad spend.
More about this talk
Why + what: Buyers vet the person and the company. When your executive presence and business brand point the same direction, trust rises and sales cycles shorten.
Attendees leave with:
- Role clarity map: where personal vs company brand should lead (first touch → proposal → post-sale).
- Trust accelerators to research next: executive LinkedIn, case-study velocity, reviews, media mentions, speaking clips, consistent visuals.
- Friction finder: a 30-day plan to spot and close trust gaps that slow replies, demos, and signatures.
Be Seen on Purpose: Turn Service into Strategic PR & Community Visibility
Nikole teaches how you can turn customer service into strategic reputation and community presence (i.e. reviews, local SEO, and partnerships) that drive referrals on autopilot.
More about this talk
Why + what: Community roles aren’t “extra”—they’re visibility engines. Learn which rooms to be in, which roles to hold, and how to convert appearances into PR and searchable proof.
Attendees leave with:
- Visibility map: choose orgs, committees, and events where effort compounds.
- PR flywheel: workflow to turn service into authority assets (recaps, posts, spotlights, backlinks).
- Volunteer ROI tracker: quarterly scorecard (mentions, profile views, referrals, backlinks/DA, invites).
Formats & Lengths
Keynote: 30–45 minutes + optional 10-minute Q&A
Workshop: 60–120 minutes (interactive; exercises + checklists)
Fireside Chat / Q&A
Virtual Webinar
Panelist
Podcast Interview
Travels from Sahuarita, Arizona (greater Tucson area). Pronunciation: nih-KOLE HO-mont.
AV (preferred): 16:9 slides, HDMI input, wireless clicker, and a confidence monitor with Presenter View.
HTML certified in 1999
Founded Shield Bar Marketing (2013)
2018 New Business of the Year (Green Valley/Sahuarita Arizona Chamber)
3× Winner Best Marketing Services (AZ19 region)
“Most Influential People” Honoree (2019)
The Blox (2025) – Business Contest Runner Up
Are you ready?
