I’m Nikole, an American entrepreneur, speaker, and marketing consultant dedicated to helping your business thrive.

With more than 20 years of experience in marketing, branding, and public speaking, I’ve had the honor of collaborating with diverse businesses, from burgeoning startups to established corporations. My journey includes successfully selling a business I co-founded and acquiring a marketing agency that is now integrating with my own.

I’m Nikole, an American entrepreneur, speaker, and marketing consultant dedicated to helping your business thrive.

With more than 20 years of experience in marketing, branding, and public speaking, I’ve had the honor of collaborating with diverse businesses, from burgeoning startups to established corporations. My journey includes successfully selling a business I co-founded and acquiring a marketing agency that is now integrating with my own.

About

Raised on a bustling cattle and sheep ranch, I quickly embraced the values of hard work, honor, and integrity. From the young age of 7 until I was 30, my life revolved around rodeos and horse training, even earning several rodeo queen titles. My journey took an exciting turn post-pageantry as I joined the Miss Rodeo South Dakota State Pageant Board, serving seven years, four as the President.

In 1999, I became HTML certified, which opened the door to designing the first website for a Native American publication. This experience led me to the world of newspaper publishing, including a stint at a prominent regional livestock publication. At 22, faced with the choice of furthering my education or embarking on an entrepreneurial venture, I chose the latter.

By 23, after brainstorming a horse magazine with my future business partner in April, we resigned from our jobs in May, launching Today’s Horse Magazine by July 1. For six years, we nurtured our creation before selling it just two days before my wedding. The magazine continues to thrive.

My husband Simon and I moved to Cedar Rapids, Iowa, for his career. There, I managed Today’s Horse Magazine remotely, produced quarterly and annual publications for clients, and later joined a large regional printing company, followed by a nearly two-year tenure at GoDaddy.

The inspiration for Shield Bar Marketing struck a year after my son Lincoln was born, fueled by weekly calls at GoDaddy from customers let down by web designers. Determined to bring integrity to the online world (and to justify hiring a housekeeper), I founded the company to serve U.S.-based service businesses looking to enhance customer engagement.

Launched in Iowa in March 2013, Shield Bar Marketing was conceived as a remote-first company, anticipating future relocations for my husband’s career. Since September 2017, we’ve been proudly calling southern Arizona our home, continuing to deliver services with the same integrity and dedication I learned on the ranch. In 2024, I acquired Copper Cup Marketing Agency and am actively merging their clients and team members into Shield Bar Marketing. 

2013

Shield Bar Marketing launches. Our very first client signs on and remains a valued partner to this day.

2014

Welcomed our inaugural team member, who continues to be a pivotal part of our journey.

2017

We moved to sunny Arizona, broadening our horizons.

2018

Celebrated as the New Business of the Year by the Green Valley Sahuarita Chamber of Commerce, marking a significant milestone.

2019

Stepped into the spotlight at the Town of Sahuarita Shark Tank competition and honored as one of the AZ-19 Region’s Most Influential People, showcasing our growing impact.

2022

Our team expanded, welcoming a project implementer and an account associate to better serve our growing client base. Won the Reader’s Choice Awards for Best Marketing Services in the AZ-19 region.

2023

Continued excellence in service was recognized again with the Reader’s Choice Awards for Best Marketing Services in the AZ-19 region, affirming our consistent quality and impact.

2024

The acquisition of Copper Cup Marketing has further expanded our team and client portfolio, setting new benchmarks for our growth and service excellence.

 

Each milestone reflects our unwavering commitment to excellence, community involvement, and the pursuit of growth and innovation. Visit ShieldBar.com to see all of the marketing services we offer.

Interested in having Nikole speak at your event?

Event Location

Topic(s) You'd Like Her To Speak About

2 + 2 =