Stop Guessing. Start Growing.
Smart Marketing Talks for $1–10M SMBs
Get Clarity Over Chaos
Learn what to measure, why it matters, and the due-diligence checklist to research after the talk—not just more tactics.
Meet Nikole
Nikole Haumont helps $1–10M SMB leaders replace random acts of marketing with measurable, repeatable systems. An agency founder and speaker, she centers why decisions matter and what to research next—not just more tactics. Founder and CEO of Shield Bar Marketing (2013), she equips teams with stage clarity, sanity metrics, and a practical due-diligence checklist so leaders approve smarter spend.
“Raised on a bustling cattle and sheep ranch, I quickly embraced the values of hard work, honor, and integrity. From the young age of 7 until I was 30, my life revolved around rodeos and horse training, even earning several rodeo queen titles. My journey took an exciting turn post-pageantry as I joined the Miss Rodeo South Dakota State Pageant Board, serving seven years, four as the President.
In 1999, I became HTML certified, which opened the door to designing the first website for a Native American publication. This experience led me to the world of newspaper publishing, including a stint at a prominent regional livestock publication. At 22, faced with the choice of furthering my education or embarking on an entrepreneurial venture, I chose the latter…
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By 23, after brainstorming a horse magazine with my future business partner in April, we resigned from our jobs in May, launching Today’s Horse Magazine by July 1. For six years, we nurtured our creation before selling it just two days before my wedding. The magazine continues to thrive.
My husband Simon and I moved to Cedar Rapids, Iowa, for his career. There, I managed Today’s Horse Magazine remotely, produced quarterly and annual publications for clients, and later joined a large regional printing company, followed by a nearly two-year tenure at GoDaddy.
The inspiration for Shield Bar Marketing struck a year after my son Lincoln was born, fueled by weekly calls at GoDaddy from customers let down by web designers. Determined to bring integrity to the online world (and to justify hiring a housekeeper), I founded the company to serve U.S.-based service businesses looking to enhance customer engagement.
Launched in Iowa in March 2013, Shield Bar Marketing was conceived as a remote-first company, anticipating future relocations for my husband’s career. Since September 2017, we’ve been proudly calling southern Arizona our home, continuing to deliver services with the same integrity and dedication I learned on the ranch. In 2024, I acquired Copper Cup Marketing Agency and am actively merging their clients and team members into Shield Bar Marketing.”
As Seen On
HTML certified in 1999
Founded Shield Bar Marketing (2013)
2018 New Business of the Year (Green Valley/Sahuarita, Arizona Chamber)
“Most Influential People” Honoree (2019)
3× Winner Best Marketing Services (AZ19 region)
Mini Case Studies
Transforming Ad Performance to Drive Results: Husky Portable Containment
YTD Google Ads results: +51% conversions, +58% conversion rate, –38% cost per conversion, with –7% total spend.
Reducing Advertising Costs: A-Authentic Garage Door Service
Ad spend reduced from 33% → 19% of revenue while revenue grew by six figures in year one; database reactivation now drives 3–4 calls/day from past customers.
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Founded by Nikole, Shield Bar Marketing brings over two decades of experience in marketing strategy, planning, branding, graphic design, website development, advertising online and offline, social media and many other tools and techniques to achieve business goals. Connect with her team.